As some of you will already have seen, the Sci Fi Channel is planning on rebranding to become Syfy, in what they claim will let them own their own brand for once… Not at all the fact they want to become more generic and resent their geeky roots and all associated myths about science fiction fans.

Never mind the fact that the channel has had its best year ever, and the fact it’s a relatively specialised channel with a much broader appeal than it itself seems to want to believe. Continue reading Syfy. Right. →